基于Web数据挖掘的煤炭企业博客营销模式  

Mode of Blog Marketing of Coal Corporation based on Web Data Mining

作　　者：樊继[1] 刘艺培[1] 

机构地区：[1]平顶山工业职业技术学院,河南平顶山467001

出　　处：《电脑开发与应用》2009年第12期44-46,共3页Computer Development & Applications

摘　　要：分析了当前煤炭营销中存在的问题,针对如何有效防范市场风险,保障企业利益,提出煤炭企业应该打破传统的营销方式,建立基于Web数据挖掘的博客营销模式。通过利用Web数据挖掘的技术帮助煤炭企业进行广告宣传、建立销售网络和服务网络,促使煤炭企业作出更正确的决定。应用网络营销是提高煤炭企业市场竞争力最根本、最有效的途径。To analyse the problem existed in the coal marketing , aim at the valid guard against the market risk and guarantee business enterprise benefits, it is advanced that the coal corporation should cancel traditional marketing method and build up the mode of blog marketing based on rootling web data. The coal corporation should acquire help to carry out advertisement and establish the network for sale and service by using the technology of rootling web data, more right decisions will be made. The use of network marketing is the most basic, valid technique for coal corporation to improve the capacity of market warfare.

关 键 词：煤炭企业 WEB数据挖掘 博客营销 网络营销 

分 类 号：TP311.56[自动化与计算机技术—计算机软件与理论]