瓦屋山森林公园旅游者人口学特征和行为特征分析  

An Analysis on the Demography Characteristics and Behavior Characteristics of Tourists in the Wawushan Forest Park

作　　者：刘晓琴[1,2] 严贤春[1,2] 黄尤优[1,2] 

机构地区：[1]西华师范大学环境科学重点实验室,南充637002 [2]西华师范大学生命科学院,南充637002

出　　处：《四川林勘设计》2009年第4期20-26,共7页Sichuan Forestry Exploration and Design

基　　金：国家"十五"重大科技项目(2001BA606A-06-4);四川省科技厅重点项目(05JY029-150)

摘　　要：从游客的人口学特征、行为特征及对景区的感知等几个方面对瓦屋山国家森林公园的游客进行了全面调查。分析表明瓦屋山森林公园的游客以高等教育学历为主,从事的职业类型多样,收入中等偏上;游客的滞留时间短,消费水平低,出游动机单一;客源市场为本地游客型,93.19%为省内游客;旅游方式以亲友结伴,自驾车为主;游客对景区的意见较多,重游率仅26.70%。针对上述各项特征,文章对景区的客源地、旅游线路、服务设施和公园的竞争策略等方面提出相应的规划与建议。In this paper, a full investigation about demographic characteristics, behavioral characteristics, perception of scenic spots and the other respects of tourists were conducted on the Wawushan national forest park＇ s visitors. Through the analysis, the result shows that the tourists in Wawushan forest park have higher education, many types of occupation, upper-middle income; detention time is short, consumption level is low, travel motivation is single; source markets is the local tourist-type, 93.19 % is the province tourists; Mainly tourisms are that tour with friends and family, and self-driving travelling; There are many views of visitors to the scenic spots, the tourist revisiting rate was only 26.70%. Of the characteristics of the above, giving the corresponding strategic recommendations and planning about the source of the scenic spots, tourist routes, service facilities, parks of competitive strategy and other respects.

关 键 词：瓦屋山森林公园 游客调查 人口学特征 行为特征 

分 类 号：S759.91[农业科学—森林经理学] F590[农业科学—林学]