“大旅游”观念与重庆“大旅游”战略  

＂Grand Tourism＂ Concept and ＂Grand Tourism＂ Strategy in Chongqing

作　　者：罗能[1] 

机构地区：[1]重庆航天职业技术学院,重庆江北区400021

出　　处：《重庆航天职业技术学院学报》2009年第3期72-75,共4页Journal of Chongqing Aerospace Polytechnic

摘　　要：“大旅游”是一种理念或观念，是旅游产业发展到成熟阶段结合系统科学和可持续发展思想产生的一种新理念、新观念，这种观念可以用资源观、产业观、区域观、市场观、系统观、价值观等来体现，这种观念主导旅游产业的发展。文章在前人研究的基础上，对“大旅游”观念内涵提出新的认识，阐述了重庆市“大旅游”观念主导下的大旅游战略的实践。The ＂Grand Tourism＂ is a concept. It is a new idea and a new concept that is generated combined with system science and sustainable ideas when tourism industry develops to a mature stage. This concept can be reflected by resources outlook, industry outlook, regional concept, market outlook, system con- cept, values and so on. And this concept can lead the development of tourism industry. Based on the previ- ous studies, the author put forward a new understanding of ＂Grand Tourism＂ concept, described the practice of large tourism strategies under the ＂Grand Tourism＂ concept in Chongqing.

关 键 词：旅游产业 大旅游 重庆 战略 发展 建议 

分 类 号：F592.755[经济管理—旅游管理] A849[经济管理—产业经济]