An Analysis about Branding of the “Third Emblem” within the ICRC Movement from Cultural Perspective  

作　　者：韩松立[1] 

机构地区：[1]华中农业大学外国语学院,wuhanhubei430070

出　　处：《大众文艺（学术版）》2009年第19期4-4,共1页

摘　　要：The paper endeavors to explore how ICRC Movement,a nonprofit organization,meets the global challenges of implementing branding strategies in for-profit marketing when adopting the third emblem.The paper endeavors to explore how ICRC Movement, a nonprofit organization, meets the global challenges of implementing branding strategies in for-profit marketing when adopting the third emblem.

关 键 词：ICRC 非赢利机构 商标 商品 

分 类 号：F760.5[经济管理—产业经济]