浙江省森林旅游区质量评价指标体系和标准研究  

Index system and standards of quality evaluation of forest tourist areas in Zhejiang Province

作　　者：蔡碧凡[1] 俞益武[1] 方躬勇[1] 孟明浩[1] 朱云杰[2] 钱圆 

机构地区：[1]浙江林学院旅游与健康学院,浙江临安311300 [2]浙江省林业厅产业处,浙江杭州310020 [3]浙江省森林旅游协会,浙江杭州310020

出　　处：《浙江林学院学报》2009年第6期884-890,共7页Journal of Zhejiang Forestry College

基　　金：浙江省林业厅资助项目(2005F011);浙江省科技计划项目(2008C32021)

摘　　要：为科学地分析和掌握浙江省各森林旅游区的动态变化与经营管理成效,并客观公正地评价其质量水平,采用德尔菲法和层次分析法,对浙江省森林旅游区质量评价指标体系及标准进行研究。指标体系包括目标层、项目层、要素层和指标层等4个层次,具体有5个项目27个要素62个指标,同时对各个指标设立了具体的评价标准。In order to analyze the dynamic changes and management effectiveness of all forest tourist areas in Zhejiang Province, and evaluate objectively and fairly the quality of forest tourist areas, the paper adopted the Delphi Method and the Analytical Hierarchy Process to carry out the study of the quality evaluation index system and evaluation standards in Zhejiang. The results indicated that the index system included four layers, namely, the target layer, the project layer, the element layer and index layer, consisting 5 projects, 27 elements and 62 indices. Finally the paper offered evaluation standards for all kinds of index.

关 键 词：森林旅游 评价指标体系 评价标准 浙江 

分 类 号：S7-05[农业科学—林学] F590[经济管理—旅游管理]