体验经济时代下体验旅游产品开发策略  

Development Strategy of Experience Traveling Product in Experience Economical Time

作　　者：许建[1] 

机构地区：[1]吉首大学旅游学院,湖南张家界427000

出　　处：《资源开发与市场》2010年第1期75-77,共3页Resource Development & Market

基　　金：湖南省教育厅基金资助科研项目(编号:08C679)成果;湖南省自然与文化遗产研究基地资助成果

摘　　要：随着人们生活水平的提高,体验经济时代的来临,人们正进入体验消费时代,游客期望的是通过自身参与而得到难忘的整体旅游体验。结合体验旅游产品的涵义及其开发中存在的问题,分析了体验旅游产品的开发原则,从个性化、文化性、绿色产品等方面探讨体验旅游产品的开发策略具有重要的意义。Along with the people living standard enhancement, experience economical time oncoming, the people were entering the experience expense time to the traveling demand, the tourist expect were obtained the unforgettable whole traveling experience through own participation. This paper analyzed the concept and existence question and the development, nent principle of the experience traveling product, from personalization, cultural property and green product, and discussed the experience traveling product of the development strategy.

关 键 词：体验经济 体验旅游 旅游产品 开发策略 

分 类 号：F590.1[经济管理—旅游管理]