鄂州市生态农业旅游开发的SWOT分析及对策研究  

SWOT analysis and countermeasures of agricultural tourism development in Ezhou city

作　　者：蒋莎[1] 

机构地区：[1]鄂州职业大学建筑工程学院,湖北鄂州436000

出　　处：《鄂州大学学报》2009年第5期48-51,共4页Journal of Ezhou University

摘　　要：该文结合鄂州实际,利用SWOT分析法,分析鄂州市农业旅游开发的优势、劣势、机遇和挑战,并提出了相应的发展对策。Basing on the reality, by the method of SWOT analysis, the strengths, weaknesses, opportunities and threats in the agricultural tourism development of Ezhou were analyzed and some corresponding countermeasures were put forward.

关 键 词：SWOT分析 鄂州市 农业旅游 

分 类 号：F590.3[经济管理—旅游管理]