洗衣剂市场的变革  

Transformation of laundry detergent

作　　者：何洁 

机构地区：[1]江南大学化学与材料工程学院,江苏无锡214036

出　　处：《日用化学品科学》2009年第12期5-7,共3页Detergent & Cosmetics

摘　　要：分析了目前我国洗衣剂的市场状况及市场格局的变化。指出,价格依然是消费者对快速消费品最为敏感的话题,洗衣粉的价格已经基本透明,洗衣液与洗衣粉相比在价格上有更多的回旋余地。论述了推广浓缩洗衣粉的必要性和必然性,指出浓缩化洗衣粉是洗涤用品工业发展的大势所趋。The market status and the market structure of laundry detergent in our country were analyzed. The price is also the sensitive items in quick pass the time in a leisurely way for consumers. The price for powdered detergent has been in a clear way, while the liquid detergent still has room for manoeuvre comparing with the powdered detergent. The necessity and the inevitability of popularizing the concentrated detergent were related. It is pointed out that concentration of detergent is the trend of the times in the development of washing product industry.

关 键 词：洗衣剂 液体 浓缩 市场 

分 类 号：F426.72[经济管理—产业经济]