现代性语境中民俗旅游发展道路的探索  

The Exploration of Folklore Tourism development in the context of modernity

作　　者：罗绍明[1] 张震[2] 

机构地区：[1]西南民族大学历史文化与旅游学院 [2]西南民族大学预科教育学院,教师硕士四川成都610041

出　　处：《广西民族研究》2009年第4期178-182,共5页GUANGXI ETHNIC STUDIES

摘　　要：近年来,民俗旅游成为旅游深层次开发的热点之一,各地民俗旅游活动项目如火如荼的展开。但在全球化背景下,由于文化工业生产理念的侵入,导致非理性的民俗旅游产品开发泛滥成灾。基于对这种现象的反思,提出民俗旅游与"文化产业化"理念的结合,试图通过理论和实证的分析,说明其建构的意义。并通过构建社区参与的一体化开发模式,以提升"文化自觉"意识。民俗旅游以文化取向的发展形态正是民俗旅游与"文化产业化"结合产生的可能结果。它将改变单一的经济利益的追逐,通过独具匠心的创意而更多地赋予旅游业娱乐、文化、教育的功能,良性互动的联动效应将改善旅游地的产业结构,繁荣地方经济的同时弘扬本土文化。In recent years, Folklore tourism is a hot spot in the in - depth exploitation of tourism, Varieties of folklore tourism projects are carried out all over the world. However, in the context of Globalization, with the production concept of cultural industy invading, irrational folklore tourism products flood the market. Based on the reflection of this phenomenon, the author attempts to propose combining folklore tourism and the concept of ＂Cultural industrialization＂, and show its construct meaning by the theoretical and empirical analysis, and build the integration development mode of community participation, to enhance ＂cultural consciousness＂. The cultural - oriented development patterns of Folklore tourism is the possible outcome of combining the folklore tourism and ＂Cultural industrialization＂. It will change the single - minded pursuit of economic interests, and empower tourism more functions by the creative ingenuity, such as entertainment, culture, education. The effects of linkage and interaction will improve the industrial structure in tourist destination, promote the local economy and culture .

关 键 词：民俗旅游 “文化产业化” 社区参与 

分 类 号：F590[经济管理—旅游管理]