武术功力大赛赛事品牌塑造的思考  

On the Brand Shaping of Wushu Work Match

作　　者：李云鹏[1] 

机构地区：[1]漳州师范学院体育系,福建漳州363000

出　　处：《搏击（武术科学）》2009年第12期26-27,共2页Wushu Science

摘　　要：文章针对武术功力大赛的发展现状及主要问题,对武术功力大赛今后赛事品牌的塑造问题进行了论述,提出了重视赛事内容、质量和创意,突出武术文化内涵;拓展传播渠道;重视赛事包装设计上的符号表达;功法运动大众化开展和赛事的大众市场的培育四个方面的建议。The paper, focusing on the development of Wushu work contest status and existing problems, elaborates the brand shaping issues of the Wushu work competition in the future, and puts forward the importance to match the content, quality and innovation, to highlight the cultural connotation of Wushu; to expand communication channels; make emphasis on the packaging design expression of the event symbol; exercises carried out and the event popular movement of the mass market cultivation; the four aspects.

关 键 词：武术功法 武术功力大赛 赛事品牌 

分 类 号：G85[文化科学—民族体育]