行为经济学的逻辑主线和理论贡献  

Main Logical Line and Theory Contribution of Behavioral Economics

作　　者：马广奇[1] 张林云[2] 

机构地区：[1]陕西科技大学,西安710021 [2]东莞理工学院,东莞523808

出　　处：《电子科技大学学报（社科版）》2009年第6期1-5,共5页Journal of University of Electronic Science and Technology of China(Social Sciences Edition)

摘　　要：行为经济学家于2002年获得诺贝尔经济学奖后,行为经济学在国内经济学界迅速传播,但是国内对行为经济学的理解多限于外围和表面。本文分析了行为经济学的逻辑主线,归纳了其核心观点和理论贡献,并对行为经济学的应用和发展进行了综述和介绍。Behavioral economics spreads in the educational circles of the domestic economy rapidly atter obtaining Nobel Prize .for Economics 2002, but the domestic understanding of behavioral economics is limited to peripheries and surfaces more. The logic thread of behavioral economics of the analysis of this text, has summed up its key view and theory contribution, and has carded on survey and introduction to application and development of behavioral economics.

关 键 词：行为经济学 决策行为 行为金融学 

分 类 号：F069.9[经济管理—政治经济学]