品牌资本共生规律及其经济学价值  

Brand Capital Symbiosis and Its Economics Value

作　　者：赵学宝[1] 赵立巍 

机构地区：[1]长春工业大学民营经济研究所,吉林长春130012 [2]黑龙江省五常市职业技术教育中心学校,黑龙江五常150200

出　　处：《改革与战略》2009年第12期61-63,173,共4页Reformation & Strategy

基　　金：吉林省教育厅人文社会科学十一五规划重点项目"发展吉林省经济竞争力的战略对策"(吉教科文合字2008第122号)的阶段性成果

摘　　要：品牌之间的关系,主要有共生与竞争两类,并且是此消彼长的。在不存在城市关键资源尤其水资源瓶颈的条件下,品牌资本的存在与发展具有空间结群性,即每一品牌资本往往是同一城市(地区)其它品牌资本存在和增长的有利条件,这就是品牌资本共生规律。品牌资本共生的有利条件,是区位优越、人口较多的城市,而不是人口较少、布局分散的小城镇,这就决定了人口密度较小的广大中西部地区,必须抛弃小城镇战略。品牌资本共生规律的经济学价值,在于迫使人们重新思考我国城市化的路径,纠正招商引资的价值取向。There are two types of relations between the brands： symbiotic and competition, which can be shifted. Without the restraints of resources especially water resources, the existence of brand capital has spatial clustering. That is, in a same city or region, each brand capital is often the favorable conditions of other brands capital, which is called the symbiosis of brand capital. The favorable terms of brand capital symbiosis are the citys with favorable position and large urban population rather than less populated, scattered layout of small towns, and this determines that the central and western regions of China with small population density must abandon the strategy of small cities and towns. The economic value of brand capital symbiosis is to make people to rethink the path of urbanization in China, so as to find the correct value orientation of investment.

关 键 词：品牌资本 品牌资本共生规律 市场经济体系 可持续发展 城市化 

分 类 号：F061.5[经济管理—政治经济学]