广东文化产业品牌建设的现状与发展思路  

The Present Situation on Brand Construction of Guangdong Cultural Industry and Its Development Strategy

作　　者：于霞[1] 

机构地区：[1]广东商学院公共管理学院,广东广州510320

出　　处：《改革与战略》2009年第12期145-146,共2页Reformation & Strategy

摘　　要：在广东文化产业的发展过程中,品牌建设问题日益凸现。广东已形成了一批具有竞争力的文化产业品牌,但从总体上看品牌意识不足,长此以往将会影响广东文化产业的发展。广东要加强文化品牌建设,首先要推行精品战略,依托本土文化资源,打造广东气派的文化精品;其次是实施人才战略,必须重视人才培养,以文化名人提升广东的文化形象。Brand construction has become more prominent in the development of Guangdong cultural industry. Some competitive brands have been built in Guangdong, but the consciousness of brand is not strong in general, which will hinder the development of Guangdong cultural industry. There are two measures to strengthen brand construction： carrying out strategy of high quality relying on local cultural resources and implementing strategy of talents including talent cultivation and cultural celebrities.

关 键 词：文化产业 品牌建设 文化品牌 

分 类 号：F061.5[经济管理—政治经济学]