叙事话语与意识形态——对女性媒介传播策略的解读  

Narrative Discourse and Ideology: Interpretation of the Female Media Communication Strategies

作　　者：李琦[1] 

机构地区：[1]湖南师范大学新闻与传播学院,湖南长沙410081

出　　处：《湖南科技大学学报（社会科学版）》2009年第6期102-108,共7页Journal of Hunan University of Science and Technology(Social Science Edition)

基　　金：湖南省社科基金项目"传播社会学视阈下的女性媒介研究"(07YBA051)

摘　　要：当今社会,大众传媒已成为最普及的文化载体和最主要的故事叙述者。将女性媒介视为一个大的特殊文本,我们尝试着从意识形态叙事与修辞的角度,对其传播策略进行文化解读,以揭示其隐藏在文本背后的潜在意义。中国当前的女性媒介主要利用男权中心、消费主义、身体政治等三种叙事话语建构受众的日常生活经验。In contemporary society, mass media have become the most popular cultural carrier and the main narrator. Viewing the female media as a special text, the author of this paper tries to culturally interpret its communication strategies in view of narrative and rhetoric and to reveal its potential significance hidden in the text. The Chinese female media mainly make use of three types of narrative discourse, namely male chauvinism, consumerism and body politics to construct the daily life experience of the audience.

关 键 词：叙事话语 意识形态 男权中心 消费主义 身体政治 

分 类 号：G22[文化科学]