基于社会责任的科技期刊品牌影响力的提升策略  

On strategies to enhance brand influence of sci-tech journals from perspective of social responsibility

作　　者：张明海 欧兆虎[2] 

机构地区：[1]沙理工大学文法学院,长沙410004 [2]长沙理工大学图书馆,长沙410004

出　　处：《编辑学报》2009年第6期488-491,共4页Acta Editologica

基　　金：湖南省哲学社会科学基金资助项目(08YBA164);湖南省科技计划项目(2009FJ3128)

摘　　要：科技期刊必须承担一定的社会责任。社会责任在科技期刊品牌建设的3个阶段均发挥着重要的作用:在建设"合格品牌"过程中,社会责任是科技期刊合法生存的依据;在建设"知名品牌"阶段,社会责任是科技期刊发展提升的机会;在建设"美誉品牌"阶段,社会责任是科技期刊永续经营的社会资本。努力提升论文质量和培育科技创新人才、积极参与科学知识普及和树立"读者本位"的办刊理念是科技期刊提升品牌影响力的重要举措。Sci-tech journals should assume a certain degree of social responsibility in its development process. Social recpotsibility has played an important role in the three stages of establishing brand for sci-tech journals ： in establishing a ＂qualified brand＂, social responsibility is the legitimate basis for the journal to survive; in establishing a ＂ well-known brand ＂, social responsibility is an opportunity for the journal to develop and improve; in establishing a ＂ top brand＂, social responsibility is a capital for the sustainable development of the journal. Efforts to enhance the paper quality, to foster talent in technological innovation, to actively participate in popularization of scientific knowledge and to establish a ＂ reader-oriented＂ philosophy for the journal are important measures to enhance the brand influence of sci-tech journals.

关 键 词：社会责任 科技期刊 品牌影响力 策略 

分 类 号：G237.5[文化科学] F724.726[经济管理—产业经济]