重大国际赛事政府舆论引导模式创新研究——以北京奥运会为例  

On the Model Innovation for Government Guidance of Public Opinion in Major International Sports Events——Taking Beijing Olympic Games as an Example

作　　者：王宏江[1] 郭晴[1] 

机构地区：[1]成都体育学院,四川成都610041

出　　处：《成都体育学院学报》2009年第12期1-6,共6页Journal of Chengdu Sport University

基　　金：国家社科基金项目(06XTY003)

摘　　要：研究了我国从申办奥运会到成功举办北京奥运会这7年来政府对舆论引导的状况,全景式地总结了政府在信息化多元化和舆论复杂化背景下舆论引导的新模式。指出其根本创新特点是北京奥运政府舆论引导理念的突破;政府与媒介关系的新框架的构建;政府舆论引导制度的推进;政府舆论引导策略的提高和手段的丰富。认为重视舆论引导将对新时期政府及其职能部门提高执政能力以及推进我国体育、新闻事业改革起到积极作用,同时将对我国办好2010年广州亚运会提供积极的参考。This paper researches government guidance of public opinion in the past seven years from the successful bidding to the successful hosting of Beijing Olympic Games. It discusses the new model for government guidance of public opinion in the context of information technology, pluralism and public opinion diversity. It is pointed out that the innovation is the breakthrough in the philosophy for government guidance of public opinion, the construction of new relationship framework for the government and the media, the promotion of system for government guidance of public opin- ion, the improvement of the strategy and enrichment of the means for government guidance of public opinion. It is maintained that highlighting the government guidance of public opinion plays a positive role in improving government administration and promoting Chinese sports and journalism and offers positive reference for China to successfully host 2100 Guangzhou Asian Games as well.

关 键 词：奥运会(遗产) 舆论引导 媒介管理 体育改革 

分 类 号：G80-05[文化科学—运动人体科学]