论城市形象传播理念创新的路径与策略  

The Paths and Strategies of Communication Ideas Innovation on the City's Image

作　　者：刘路[1] 

机构地区：[1]四川大学文学与新闻学院,四川成都610064

出　　处：《城市发展研究》2009年第11期I0001-I0003,I0008,共4页Urban Development Studies

摘　　要：在世界城市化进程日趋加剧的今天,一个城市要想获得可持续发展,必须重视自身形象建设,因为城市作为一个经济区域体,其自身形象的雅俗已经成为现代城市参与市场竞争、谋求更多发展资源的重要手段。也就是说,一个城市的良好形象,被认知的范围越大、时间越久,其价值就越高。而要达此目的,一个重要而有效的方式就是广泛传播城市形象。本文认为,搞好城市形象传播的关键是要创新传播理念,而拓展传播路径和改进传播策略则是目前城市形象传播理念创新的必然趋势。Nowdays the growing process of urbanization in the world calls great attention to image-building for a city in order to achieve its sustainable development.That＇s because the image of modern city,as an Economic region,has become the important means of participating in market competition and further getting more development resources. In other words,a good image of city is acknowledged well,the greater scope and the longer time, the higher its value. To achieve this goal, an important and effective way is to communicate city＇s image widespread. This paper argues that the key to improving city＇s image is to create new ideas of communication, to expand communication path and to improve the strategy of communication. It＇s an inevitable trend currently of communication ideas innovation on the city＇s image.

关 键 词：城市形象 传播理念 整合传播 创新 

分 类 号：G206.2[文化科学—传播学]