心理疏导型森林休闲旅游产品的市场认可度初探  

On the Degree of Market Recognition of Psychological Counseling Oriented Forest Recreational Tourism Product

作　　者：胡晓庆[1] 刘海峰[1] 薛群慧[1] 单雨菲[1] 麻侃[1] 

机构地区：[1]浙江林学院旅游与健康学院,311300

出　　处：《旅游研究》2009年第2期41-46,共6页Tourism Research

基　　金：浙江省学生科技创新项目(081001)

摘　　要：论文对心理疏导型的森林休闲旅游产品的市场认可度进行了问卷调查,收集了相关一手资料,并对410份问卷进行了定量分析,研究结果表明,都市人群心理疏导的需求市场巨大,同时对森林休闲旅游以及森林的相关功能有一定了解,多数人也有森林休闲旅游的经验,并且心理疏导型的森林休闲旅游产品能被都市人接受,都市人对产品的初步印象较好,其中休闲类产品最受欢迎,同心理疏导相结合的森林休闲旅游产品具有巨大的经济和社会效益。在此基础上,该论文提出了心理疏导型的森林休闲旅游产品推广的价值以及开发对策。This paper conducts questionnaire of the degree of market recognition on psychological counseling oriented forest recreational tourism product, which gathers the first hand material and makes qualitative analysis of 410 questionnaires. The result shows that people who live in the city have the potential need of psychological counseling, at the same time they know something about forest recreational tourism and its function. Most people who accept forest recreational tourism have similar experiences and good impressions of it, forest recreational tourism with the combination of psychological counseling will have substantial economic and social benefits. Based on the points above, this paper brings forward the promotion value and development strategy of this psychological counseling oriented forest recreational tourism product.

关 键 词：心理疏导 森林休闲旅游产品 市场认可度 

分 类 号：F590[经济管理—旅游管理]