影响大学生体育消费主因子分析  

Analysis on the Main Factors of Affecting the College Students' Sports Consumption

作　　者：严华[1] 李蓉蓉[1] 

机构地区：[1]东南大学体育系,江苏南京210096

出　　处：《西昌学院学报（自然科学版）》2009年第4期113-115,共3页Journal of Xichang University(Natural Science Edition)

摘　　要：本文在对江苏省普通高校大学生体育消费的现状进行全面调查的基础上,将影响普通高校大学生体育消费的因素进行R—因子分析,并从心理学角度分析其消费动机,以期为引导大学生进行合理的体育消费提供较为科学的理论依据。In this essay, the author analyzes R-factors which can affect college students＇ sports consumption, based on the comprehensive investigation of the targets＇ current consumption situation in Jiangsu Province. And from the psychological point of view, she also analyzes the targets＇ consumption motivation, with a view to providing a more scientific and theoretical reference for college students＇ reasonable sports consumption.

关 键 词：体育消费 因子 动机 

分 类 号：G80-05[文化科学—运动人体科学]