传统出版与网络出版的优势互补探析  

A Research on the Complement Between Traditional Publishing and Web Publishing

作　　者：毕华[1] 

机构地区：[1]盐城工学院图书馆,江苏盐城224051

出　　处：《盐城工学院学报（社会科学版）》2009年第4期90-92,共3页Journal of Yancheng Institute of Technology（Social Science Edition）

摘　　要：从阐述网络出版的概念入手,分析网络出版的明显优势,认为传统出版应该充分把握这一新的出版形态,实现两者在出版内容、出版形式和营销机制上的优势互补,共同开拓出版业的新空间。The paper firstly elaborated the concept of web publishing, and analyzed the obvious advantages of web publishing. The author pointed out that traditional publishing should take full advantage of this new form of publishing to achieve the complement in the content of this publication, publication format and marketing mechanisms, and then opened up the new publishing industry space together.

关 键 词：网络出版 传统出版 优势互补 

分 类 号：G230[文化科学]