农产品营销现状与对策分析  

The Present Marking Situation of Agricultural Products and Countermeasures

作　　者：卓建国[1] 

机构地区：[1]安徽经济管理学院,安徽合肥230059

出　　处：《乡镇经济》2009年第12期113-116,共4页Rural Economy

摘　　要：作为农业大国,我国具有农业资源和区位优势,但由于经营观念落后、品牌意识谈薄、缺乏"绿色"意识、产品定位不准、销售渠道不畅等原因,常常出现农民增产不增收的现象。为此,文章对农产品营销提出了一些针对性措施,诸如:更新营销观念、增强"绿色"品牌意识、准确定位产品、优化销售渠道等。As a large agricultural country, China has the agricultural resources and location advantages.But because of the backward marketing concept, weak brand awareness, the lack of green awareness, inaccurate product positioning and ineffective marketing channels and other reasons, peasants often make bigger output that doesn＇t bring a bigger income. To this end, this paper gives respective suggestions, such as bringing new ideas, strengthening brand building, enhancing green awareness, accurate positioning products, and optimizing distribution channels.

关 键 词：农产品营销 现状 营销对策 

分 类 号：F321[经济管理—产业经济]