基于城市营销的三明城市旅游目的地建设研究  

Study on the Construction of Sanming City Tourism Destination Based on City Marketing

作　　者：罗金华[1,2] 

机构地区：[1]三明学院经济管理系,福建三明365004 [2]福建师范大学地理科学学院,福建福州350007

出　　处：《长春师范学院学报（自然科学版）》2009年第6期67-71,共5页Journal of Changchun Teachers College

基　　金：福建省教育厅社会科学研究项目(JA08208S);福建省高校服务海西建设重点项目(HS200808)

摘　　要：以城市营销理论为指导,分析三明城市发展在转型中所遇到的挑战,明确了建设旅游城市在三明城市发展中的主体地位与作用,提出三明旅游城市建设应当建立顾客导向型政府、建设城市中心游憩区、开发城市旅游产品、塑造和推广城市主题形象等若干建议。A Based on the theory of city marketing, this paper analyses the challenges Sanming City is meeting in the transformation of urban construction and discusses the main position and functions the construction of a tourist city will hold in the development of Sanming City,and then puts forward several approaches to the construction of the tourist city, including the founding of customer - oriented government, the construction of central esplanade, the developing of urban tourist products, the image - building and promotion of the city.

关 键 词：城市营销 城市旅游 旅游目的地 三明市 

分 类 号：F59[经济管理—旅游管理]