论大学的核心竞争力  

On Core Competitiveness of Higher Education Institutions

作　　者：刘爽[1] 

机构地区：[1]仲恺农业工程学院

出　　处：《中国教育技术装备》2010年第3期12-13,共2页China Educational Technology & Equipment

摘　　要：根据大学核心竞争力的构成要素，从技术能力、品牌专业和机制特色3个方面论述保持大学核心竞争力的关键所在：用技术能力提升办学声誉；用品牌专业赢取市场竞争；用特色机制保证可持续发展。This paper discusses key points of core-competitiveness basing on its essential component elements, which are technical competence, excellent specialty and characteristic mechanism. These elements are specified and analyzed in three aspects, i.e., to enhance prestige by technical competence; to win market competition by excellent specialty; and to guarantee sustainable development by characteristic mechanism.

关 键 词：核心竞争力 品牌专业 特色机制 

分 类 号：G640[文化科学—高等教育学]