闽台旅游合作的战略与路径探析  

Analysis of the strategy and paths of Fujian-Taiwan tourism cooperation

作　　者：刘丹[1] 李勇泉[1] 

机构地区：[1]华侨大学旅游学院

出　　处：《旅游研究》2009年第4期19-22,28,共5页Tourism Research

基　　金：华侨大学社科基金课题(06HSK22)

摘　　要：区域旅游合作已成为当今旅游业的一个显著特征和发展的必然趋势。目前影响闽台旅游合作的障碍主要来自政治因素、闽台旅游互动失衡以及国际国内市场上的竞争三个方面。可以通过政府主导的渐进发展、差异化的错位竞合、资源整合的系统开发等战略以及建设闽台旅游交通网络、构建闽台旅游营销协作体系、打造闽台旅游合作的互联网服务平台、与其他产业联合寻求合作空间、借"后奥运效应"大做旅游文章等路径来促进闽台旅游合作。Regional tourism collaboration is a notable feature and an inevitable development trend in modern tourism. At present, three main obstacles impact on tourism cooperation between Fujian and Taiwan, including political factors, the unbalanced interaction of Fujian - Taiwan tour and the international and domestic competition in the market. Finally, the article puts forward the strategic conception of the tourism collaboration of Fujian - Taiwan and several paths to promote tourism cooperation between Fujian and Taiwan, such as the construction of tourism transportation network, a cooperative system and internet services platform, and we also can seek cooperation with other industries and use ＂Post -Olympic Effect＂ as well.

关 键 词：闽台旅游 区域旅游合作 战略 路径 

分 类 号：F592.7[经济管理—旅游管理]