旅游产品开发中有关产业组合的若干研究  

Research of Industries Portfolio on the Tourism Product Development

作　　者：彭澎[1] 丁其涛[2] 

机构地区：[1]中央财经大学商学院,北京100039 [2]山东省软科学办公室,山东济南250011

出　　处：《湖州职业技术学院学报》2009年第4期61-63,68,共4页Journal of Huzhou Vocational and Technological College

摘　　要：中国旅游业经过高速发展,已成为国民经济的一个重要产业,目前正站在新的起点上,实现由世界旅游大国向世界旅游强国的历史性跨越。文章从旅游产品开发中的有关产业入手,进行相关产业组合类别的理论探讨,分析了旅游产品开发中有关产业组合的原则。The tourism industry has high-speed growth in China,which has become an important industry of the national economy.It is at a new starting point,being historic leap from the big country to the powerful one in the world tourism.In this paper,the author talks about the development of tourism products from the industry to start,the combination of types of related industries,analysis of the tourism product development in the principles of the property portfolio.

关 键 词：旅游产品 产品开发 产业组合 

分 类 号：F592.3[经济管理—旅游管理]