民办高校品牌经营与策略  

The Operation and the Strategy of Private University Brand

作　　者：郑丽君[1] 

机构地区：[1]北京城市学院教育发展研究所,北京100083

出　　处：《大众商务（教育版）（民办教育研究）》2010年第1期18-22,共5页

摘　　要：学校品牌是学校的一种无形资产,学校品牌能反映学校经营水平。民办高校品牌经营不仅是高等教育自身发展的必然要求,也是民办高校生存发展的必然要求。本文主要对民办高校品牌概念进行界定,对品牌经营必要性、品牌经营途径和策略等问题进行研究。The brand of school is an intangible assets which can reflect the level of school operation. The brand operation of private universities is a necessity not only for the self-development of higher education but also for the surviving and developing of private universities. The paper makes a definition of the brand of private university and studies the necessity, the way and the strategy of brand operation.

关 键 词：民办高校 品牌 品牌经营 

分 类 号：G648.7[文化科学—高等教育学]