职业体育联盟的企业性质分析  

Analysis on the Character of Enterprise-Like Professional Sports Leagues

作　　者：张保华[1] 方娅[1] 何文胜[1] 郑建民[1] 赵灵峰 

机构地区：[1]中山大学教育学院体育系,广东广州510275 [2]广州市体育局,广东广州510620

出　　处：《成都体育学院学报》2010年第1期5-8,共4页Journal of Chengdu Sport University

基　　金：国家社科基金研究项目(07BTY007)<职业体育联盟的特性;治理机制与我国职业体育联盟体制改革>阶段成果

摘　　要：采用文献资料法和逻辑分析法,以服务产品理论和企业理论为基础对职业体育联盟的生产与经营进行分析,探讨了作为单一实体的职业体育联盟的企业特征及其本质——由多间俱乐部以平等方式合作生产赛事服务产品的独立的组织实体,是一个"联合企业",具有明显的团队生产特征,其生产是典型的计划制度安排模式。它不同于企业组织内部的科层制关系,也不同于企业与企业间的市场交易关系,是一种协作关系。它的产权是一种联合产权,由参与联盟竞赛的各俱乐部共同拥有的。Literature review and logical analysis are applied in this article to analyze the production and management of professional sports leagues on the basis of theories of service product and enterprise. This article also discusses the enterprise - like character and nature of professional sports leagues as individual entities - independent organizational entities made up of several clubs cooperatively producing products serving sports events on an equal footing and joint enterprises characterized by evident group production and typical planning mechanism. Different from the hierarchical relationship inside the enterprise and the market exchange relationship between enterprises, professional sports leagues are linked through cooperation with their ownership being jointly wielded by each club involving in league competition.

关 键 词：职业体育联盟 企业 赛事管理 倾销特征 

分 类 号：G80-05[文化科学—运动人体科学]