平湖地区女装消费者行为特征研究  

Research upon Female Clothing Consumption of Pinghu Area

作　　者：虞紫英[1] 唐娜[1] 

机构地区：[1]嘉兴学院平湖校区艺术设计系,浙江平湖314200

出　　处：《山东纺织经济》2010年第1期26-29,共4页Shandong Textile Economy

摘　　要：本文对平湖女装市场消费者进行调研,从服装购买特征、消费行为和动机、品牌认知度及对本土服装品牌了解等方面进行比较,对平湖女装的消费者行为特点进行分析讨论,从而为平湖女装品牌开发和市场拓展提供依据。The paper considers women consumers of Pinghu area, comparison of clothing characteristics, consumer behavior and motivation, brand awareness and understanding of the local clothing brand, etc. The discussion of women consumer behavior provide a basis for brand and market development of Pinghu apparel.

关 键 词：服装 市场调研 消费特征 

分 类 号：F768.3[经济管理—产业经济]