我国入境旅游者流动行为机理分析——对旅游热点城市西安的实证研究  

A MECHANISM ANALYSIS ON THE FLOW BEHAVIOR OF CHINESE INBOUND TOURISTS——ON THE POPULAR DESTINATION CITY OF XI’AN

作　　者：郑鹏[1] 马耀峰[1] 李天顺[1] 吴创收[2] 

机构地区：[1]陕西师范大学旅游与环境学院,中国陕西西安710062 [2]华东师范大学河口海岸学国家重点实验室,中国上海200241

出　　处：《经济地理》2010年第1期139-144,共6页Economic Geography

基　　金：国家自然科学基金项目(编号:40771058&40901077);陕西省自然科学基金项目(编号:2006D03)联合资助

摘　　要：旅游者流动机理是旅游地理学与旅游者行为学交叉研究的重要内容。推—拉理论是解释游客流动原因的一种有效方法。以西安入境旅游者为研究对象,从推—拉理论的视角,运用因子分析、单因素方差分析和皮尔逊相关分析等方法对来华入境游客的流动机理进行研究,得到的主要结论有:①明确了西安入境旅游者推力维度和拉力维度的各个因子;②检测了推拉维度的各因子受社会人口统计学变量的影响;③测度了推拉维度各因子之间的相互关联性及影响因素。研究成果对指导我国各主要旅游城市进行针对性的产品开发和市场营销具有一定的实践价值,同时在理论上也拓展了国内旅游流推力与拉力之间关系研究的范畴。The mechanism of tourist flow is the important research field of tourism geography and tourist behavior. The Push-pull Theory is an effective way which can explain the reasons for the flow of tourists. Taking inbound tourists to Xi＇an as example, examine the mechanism of tourist flow with factor analysis, ANOVA and Pearson correlation analysis in the Push-pull theory perspective. The paper found that： first, identified four push factor domains and two pull factor domains; Second, detected the impact of the push and pull factors with different social- demographic variables; Third, examined the interrelationships among the push and pull factor domains. The study results hold useful implications for the managers of travel destinations and researchers interested in studying how push and pull factors impact tourist and visitor behavior.

关 键 词：推一拉理论 旅游流 机理分析 入境旅游者行为 西安 

分 类 号：F592[经济管理—旅游管理]