高校多元化就业营销体系的构想  

The Idea of Diverse Marketing System of Colleges and Universities Students' Employment

作　　者：田辉[1] 张福喜[2] 赵春霞[3] 宋文华[1] 郝永建[2] 李一尘[1] 

机构地区：[1]河北科技师范学院外国语学院,河北秦皇岛066004 [2]河北科技师范学院招生就业处,河北秦皇岛066004 [3]河北科技师范学院工商管理学院,河北秦皇岛066004

出　　处：《河北科技师范学院学报（社会科学版）》2009年第4期28-30,38,共4页Journal of Hebei Normal University of Science & Technology(Social Sciences)

基　　金：2009年度河北省社会科学基金项目"河北省高校就业营销渠道理论和应用体系的研究"(HB09BJY013)

摘　　要：论述了在我国高校毕业生就业日益严峻的形势下,高等院校通过构建多元化的营销体系,整合地方政府、辖内高校和用人单位三方的就业资源,构建以人才中介为节点的就业服务营销网络,拓展高校就业的观念创新域、管理创新域、服务创新域和调控创新域,促进大学毕业生在区域市场中的充分就业。Because of the increasingly serious situation of college graduates＇ employment, the institutions of higher education have to build a wide range of employment-oriented marketing system and expand new domain concepts of college students＇ employment, managing, serving, regulating and controlling by building a diversified marketing system and integrating resources of local governments, universities and employing units, aiming at promoting the full employment of university graduates in the regional market.

关 键 词：营销 高校就业 创新域 

分 类 号：G647.38[文化科学—高等教育学]