节水灌溉行业一站式网络营销技术的应用  

Application of One-stop Cyber Marketing Technology in Water-saving Irrigation Industry

作　　者：许文博[1] 王新坤[1] 李亚飞[1] 李俊红[1] 赵坤[1] 

机构地区：[1]江苏大学流体机械工程技术研究中心,江苏镇江212013

出　　处：《节水灌溉》2010年第1期57-60,共4页Water Saving Irrigation

基　　金：江苏省自然科学基金资助项目(BK2008246);国家高技术研究发展计划("863"计划)项目(2006AA100211);江苏大学校基金资助项目(08JDG002)。

摘　　要：从分析我国节水灌溉行业发展现状、网络建站统计、参与网络营销统计及整体营销水平等方面,总结了目前我国节水灌溉行业网络营销水平较低的主要现状。通过节水灌溉行业传统营销模式与网络营销模式的对比,得出当代网络营销模式更适合我国节水灌溉行业的发展。从我国电子商务发展现状、节水灌溉行业特点和电子商务运行策略等方面讨论了网络营销在灌溉行业中应用的障碍因素和发展建议,总结了基于一站式网络营销平台节水灌溉行业发展模式的优势。指出随着电子商务和网络营销模式的不断完善,它们在节水灌溉行业将会显现出巨大的发展潜力,是节水灌溉行业未来营销的发展趋势和主要竞争方式。The current poor level of cyber marketing in water-saving irrigation industry is analyzed from the development status about water-saving irrigation industry, statistics of the building websites, participating in the network marketing and overall level of marketing in china. By comparing the traditional marketing models with the cyber marketing models, it is believed that the cyber marketing model will pretty fit the development of water-saving irrigation industry. Factors which block the development of cyber marking in water-saving industry and the suggestions are discussed from the perspective of the general development in E-commerce, the characteristics of the water-saving irrigation industry and the running strategy in E-commerce. Meanwhile, the advantages are put forward about one-stop online marketing platform. The platform will be the main marketing style through the improvement of E-commerce and network marketing model.

关 键 词：节水灌溉 一站式 网络营销 

分 类 号：S27[农业科学—农业水土工程]