我国城市青少年体育消费心理预期的满意度、信心度的调查与分析  

Investigation and Analysis on Psychological Expectations' Satisfaction and Confidence of Juvenile Sports Consumption in Cities of China

作　　者：郭聪聪[1] 赵江鸿[2] 刘志强[2] 海霖霏[2] 

机构地区：[1]浙江工商职业技术学院体育艺术中心,浙江宁波315012 [2]西安交通大学体育部,陕西西安710048

出　　处：《浙江体育科学》2010年第1期85-88,共4页Zhejiang Sport Science

摘　　要：运用文献资料、问卷调查、数理统计等研究方法,对我国城市青少年体育消费心理预期的满意度、信心度进行了深入调查与分析,结果表明我国城市青少年对国家经济发展状况与人们的物质、精神生活条件的改善等有较高的满意度且东部地区高于西部;对国家、个人和家庭未来的经济状况充满信心;对社会保障制度,体育消费品价格,体育消费的服务质量及个人可支配消费金额的满意度较低。Adopted the methods of documentary analysis, questionnaire survey and mathematical statistical analysis, this paper researches deep inside into the psychological expectations＇ satisfaction and confidence of juvenile sports consumption in cities of China. The results indicated that the satisfaction of the economic development and the im- provement of the substance and spring are higher. It is higher in eastern district than western. There are more confidence for the economic development of national personal and family. Therefore, the satisfaction on the society guarantee rule, the price of sports consumption and the quality of sports service is lower.

关 键 词：城市青少年 体育消费 满意度 信心度 

分 类 号：G804.85[文化科学—运动人体科学]