现阶段影响我国城市青少年体育消费心理预期的因素分析  

Research on Factors and Countermeasures of Psychological Expectation of Sports Consumption of Juveniles in Cities

作　　者：赵江鸿[1] 刘志强[1] 邱红军[1] 海霖霏[1] 

机构地区：[1]西安交通大学体育部,西安710049

出　　处：《西安体育学院学报》2010年第1期26-30,共5页Journal of Xi'an Physical Education University

基　　金：国家体育总局体育社会科学研究项目(837ss05100)

摘　　要：运用问卷调查、层次分析等研究方法,就影响我国城市青少年体育消费心理预期的诸多因素进行了调查研究,目的在于为改善和提高青少年体育消费心理预期,扩大体育消费市场提供理论依据。研究结果表明,影响我国城市青少年体育消费心理预期的主要因素为家庭经济状况、社会经济发展状况、体育消费市场环境和社会文化等因素;同时,国家经济政策和消费者获取消费信息等因素也起重要作用。Adopting the methods of questionnaire survey, documentary analysis, mathematical statistical analysis and AHP, this paper analyzed the main factors which influence the psychological expectation of sports consumption of juveniles in cities. The results of this study indicated that the main influencing factors of psychological expectation of sports consumption are domestic economy, social economy, market of sports consumption and cultural factors, state economic policy, consuming information are also important factors at the same time.

关 键 词：城市青少年 体育消费心理预期 影响因素 

分 类 号：G80-05[文化科学—运动人体科学]