层次分析法和德尔斐法在某医院品牌效应评估体系建立中的初步运用  

The combination application of AHP and Delphi Method in eastablishing the hospital brand effect evaluation System

作　　者：余飞[1] 陈洁[2] 陈英耀[2] 沈迎春[1] 陈童[1] 何平[1] 生星[1] 

机构地区：[1]同济大学附属第十人民医院,上海200072 [2]复旦大学公共卫生学院,上海200032

出　　处：《中国卫生资源》2010年第1期27-28,共2页Chinese Health Resources

摘　　要：目的:拟建立科学客观的医院品牌效应评估指标体系。方法:通过德尔斐法(Delphi Method)和层次分析法(analytic hierarchyprocess,AHP)的联合应用建立医院品牌效应评估指标体系。结论:通过定性定量相结合,建立医院品牌效应评估指标体系,各指标的重要性依次为技术、服务、规模、价格、形象和公关关系。Objective：To assess the hospital brand,it still lacks quantitative measurement systems of indicators.This study is to establish a scientific and objective evaluation index system for the hospital brand effect.Methods： Through combined application of Delphi Method and AHP（analytic hierarchy process,AHP） to establish evaluation index system for the hospital brand effect.Results： Establish the hospital brand evaluation index system by combination of qualitative and quantitative ways.The importance of each index followed by technology,services,size,price,image,public relations.

关 键 词：德尔斐法 层次分析法 医院品牌 评估体系 

分 类 号：R197.3[医药卫生—卫生事业管理]