漳州市水果产业物流与供应链管理模式探析  

A Total Solution of Improving Distribution Performance of Zhangzhou's Fruit Production

作　　者：薛伟霞[1] 黄雅兰[1] 卢莹珍[1] 邱沈楚鉴 王珊珊[1] 吴峥晶[1] 修瑾[1] 魏景元[1] 

机构地区：[1]厦门大学嘉庚学院,福建厦门363105

出　　处：《物流科技》2010年第2期61-63,共3页Logistics Sci-Tech

摘　　要：漳州市水果产业的主要物流与供应链管理模式,在一定程度上损耗了漳州水果业应有的增值,制约了漳州水果业预期经济效益的实现,伤害了果农、批发商以及最终消费者的利益。通过实际调研,提出了改进漳州市水果产业物流与供应链管理模式的思路。这是一个从采摘、分级包装、运输到销售,以及信息化建设的全面解决方案。我们以一个果园的预测实施结果说明提出的全面解决方案,能够为多方利益。The existing distribution system of Zhangzhou＇s fruit production fails to reap its benefits from economy of scale, it is then quite inefficient. Starting from one litchi orchard in west Zhangzhou, we investigated this distribution system from picking to retail. Based on this investigation, we propose a to- tal solution in this paper aiming to improve performance of the distribution system. Implementation of this total solution is expected to solve inefficiency of the system, increase revenue of fruit growers and retailers, as well as improve service level to fruit consumers.

关 键 词：水果产业 销售物流 供应链 

分 类 号：F304.3[经济管理—产业经济]