电子商务平台理论综述  

A Synthetical Recount on the Research of E-marketplace

作　　者：易法敏[1] 

机构地区：[1]华南农业大学经管学院,广州510642

出　　处：《商业研究》2010年第2期205-208,共4页Commercial Research

基　　金：教育部人文社会科学研究2008年度规划基金项目;项目编号:08JA630026;广东省科技计划项目<广东省农产品电子商务平台建设与发展研究>;项目编号:粤科计字[2008]146号

摘　　要：B2B电子商务主要是围绕电子商务平台而开展的,基于电子商务平台的交易一般模式表现为信息、谈判、执行与事后四个阶段,主要以聚集和匹配机制来实现其功能;围绕电子商务平台所形成的电子市场既可以是交易者聚集的场所,还可以是供应链整合的平台,由于受制于交易模式转换风险和平台控制权的局限,电子市场的发展方向令人关注。B2B E -business is developed mainly rounding the E- market. Bargaining based on E -business has four stages, such as information, negotiation, transact and after the event and mainly achieve its function by aggregation and matching mechanisms. Electronic market formed around the e - commerce platform can be either place where traders gather, or can be a platform for supply chain integration. As the transaction is subject to conversion risk and control platform, the direction of development of electronic market is concerned about.

关 键 词：电子市场 中介 匹配 聚集 

分 类 号：F713.36[经济管理—产业经济]