论新时期医院大宣传观的构建  

On Building a Grand View of Hospital Propaganda in the New Era

作　　者：梁时荣[1] 朱宗明[1] 吴蔚[1] 王高进[1] 

机构地区：[1]郧阳医学院附属十堰市太和医院,湖北十堰442000

出　　处：《中国医学伦理学》2009年第6期68-69,共2页Chinese Medical Ethics

摘　　要：构建适应新时期医院科学发展的大宣传观,既要体现医疗行业服务特征,传播健康、有效的医疗信息,增进社会与医院的沟通,营造医患和谐的良好社会环境,又要优化行业整体形象,改变当前医院宣传工作的狭隘思想,创新宣传思路和手段,强化宣传质量和宣传效果,促进医院两个效益的同步提升。A grand view of hospital propaganda should be built in the new era to manifest the characters of heahhcare services, transmit health and medical information to the general public, promote mutual communication between society and hospitals, and construct a harmonious circumstance between hospital staff and patients. We should aim to optimize the image of the whole medical industry and change the parochialism in current hospital propaganda. We should innovate the operational ways and means of hospital propaganda to strengthen the working quality and effect, aiming to advance both the social and economic benefit of hospitals.

关 键 词：大宣传观 社会属性 创新机制 创新思想 宣传意识 

分 类 号：R197.32[医药卫生—卫生事业管理]