浅议药品广告中代言人的责任及其监管  

Discussion on the Responsibility and Regulation about Advertising Spokesperson of Drug Advertisement

作　　者：陈蕾[1] 张欣涛[1] 白玉萍[1] 黄志禄[1] 

机构地区：[1]中国药品生物制品检定所,北京100050

出　　处：《中国药事》2010年第1期45-48,共4页Chinese Pharmaceutical Affairs

摘　　要：目的加强我国药品广告管理,保护消费者的合法权益。方法分析国内外药品广告代言人的现状及相关管理规定。结果与结论提出健全我国药品广告代言人制度的建议。Objective To strengthen regulation on drug advertisement and protect the legitimate rights and interests of consumers.Methods To analyze the current situation and relevant regulations on advertising spokesperson of drug advertisement in china and other countries.Results and Conclusion To put forward the suggestions on establishing the advertising spokesperson of drug advertisement system.

关 键 词：药品广告 代言人 责任 监管 

分 类 号：R956.14[医药卫生—药学]