古村落旅游的营销对策——以江西吉安钓源古村为例  

The marketing strategy of ancient village travel——take DiaoYuan ancient village of Ji'an city in Jiangxi province as example

作　　者：周喆[1] 黄冰 

机构地区：[1]江西农业大学国土学院,江西南昌330045 [2]吉安市人大,江西吉安343000

出　　处：《井冈山医专学报》2009年第6期65-66,共2页Journal of Jinggangshan Medical College

摘　　要：古村落旅游是一项新兴的怀旧产业,正在全国范围蓬勃发展。但古村落作为一种具有特殊景观形态和文化内涵的乡村人文景观,具有自身的特点,本文以江西吉安钓源古村为例,以营销的视觉发现其中存在的问题,并提出相应的建议,为古村落旅游的可持续发展提供借鉴。Ancient Village Travel is an emerging nostalgia industry which is booming throughout the country.However,as an ancient village with special landscape and cultural patterns of rural landscape,it has its own characteristics.This article took DiaoYuan ancient village of Ji＇an city in JiangXi province as an example,using visual marketing to find problems and make recommendations to promote the development of ancient village travel.

关 键 词：古村落旅游 营销 知名度 

分 类 号：F590.8[经济管理—旅游管理]