旅游资源综合评价的BP法与AHP法比较分析——以福州市晋安区为例  

Comparison of BP and AHP Method for Tourism Resources Comprehensive Evaluation -taking FuZhou Jinan District as an Example

作　　者：贺伶俐[1,2] 袁书琪[1,2] 季青[2] 

机构地区：[1]福建师范大学旅游研究所 [2]福建师范大学地理科学学院,福建福州350007

出　　处：《旅游论坛》2009年第6期829-833,共5页Tourism Forum

基　　金：国家软科学研究计划资助项目(2003DGQ3D112);福建省社会科学研究重大规划项目(2008Z010);福建省社会科学研究规划项目(2009B097);福建省自然科学基金项目(D0310011);福建省重点学科科研项目(D031011)

摘　　要：以福州市晋安区为个案,基于德尔菲法所得的31个景区评分数据,分别应用神经网络法(BP)及层次分析法(AHP)对旅游资源进行综合评价,并将其结果进行比较分析。结果表明:BP法与AHP法评价结果基本一致,说明BP法应用于旅游资源评价是切实可行的;虽两者结果各有合理之处,但神经网络法操作相对更方便、快速,结果更合理、更科学。鉴于两种方法各有优势,针对定性的评价因子可采用两种方法相结合的评价方法,以提高评价结果的准确性和科学性。Based on the rating data from Delphi Method,the paper tries to apply the BP and AHP method in tourism resources comprehensive evaluation,then compares and analyzes their results over a research area in Jinan district ,Fuzhou. The research results show that ：the results of BP and AHP are same basically,and BP is feasible in tourism resources comprehensive evaluation. Although the results of both methods have their own rationality, BP is more convenient and rapid,and relatively its results are more rational and scientific. In view of the fact that the two methods also have their own advantages ,we can make good use of the combination of the two methods to evaluate tourism resources to improve the accuracy and scientificity,especially for the qualitative factors.

关 键 词：旅游资源综合评价 BP AHP 福州晋安区 

分 类 号：F590[经济管理—旅游管理] F224[经济管理—产业经济]