山东东平湖库区旅游业发展的SWOT分析  

A SWOT Analysis and Countermeasure on the Tourism Development at Dongping Lake Region,Shandong province

作　　者：顾世成[1,2] 彭淑贞[1,2] 程鹏[1,2] 韩军青[2] 

机构地区：[1]泰山学院旅游与资源环境系,山东泰安271021 [2]山西师范大学城市与环境学院,山西临汾041004

出　　处：《安徽农业科学》2009年第36期18171-18173,18182,共4页Journal of Anhui Agricultural Sciences

基　　金：中国博士后科学基金项目资助(2005037432)

摘　　要：东平湖水库是南水北调东线水利工程进入华北的重要水利枢纽,库区旅游资源丰富,区位优势明显,具有发展旅游业的广阔前景。但该地区旅游业发展缺乏统一规划和管理,旅游开发滞后。笔者基于SWOT方法对东平湖旅游业发展进行了系统分析,并对库区发展旅游业提出了建议和对策。Dongping Lake,which has abundant tourism resourcesand advantages in geography,is one of the important Water Control Projects of South-to-North Water Diversion Project in Northern China.Though it has wide prospect,the Dongping Lake Region is lack of unified plan and management.The result of this study will provide effective solutions on further development in Dongping Lake based on SWOT method.

关 键 词：旅游业 SWOT分析 东平湖库区 山东 

分 类 号：F592.7[经济管理—旅游管理]