搜索引擎马太效应研究  

Matthew Effect in Search Engine

作　　者：周辉[1] 

机构地区：[1]武汉大学信息管理学院,湖北武汉430072

出　　处：《中国科技资源导刊》2010年第1期74-78,共5页China Science & Technology Resources Review

基　　金：教育部人文社会科学重点研究基地重大项目(06JJD870007)

摘　　要：文章以搜索引擎领域为研究对象,论述搜索引擎领域中马太效应现象的表现,根据相关数据,从规模效应、齿轮效应、资源效应、领先效应、资源效应等方面分析其产生的原因,提出率先进入行业领域,培养核心竞争力,向优秀企业学习等搜索引擎企业应对马太效应的策略。This paper mainly discusses the existence, causes and related countermeasures of the Matthew Effect in the field of search engine. The development of the Internet makes Matthew Effect phenomenon more apparent, more significance. This paper takes search engine as an examples to analyze According to the relevant data, analyzes how the scale effect, the gear effect, resource effect and leading effect together make the existence of Matthew Effect in the search engine area available with examples. Finally, sums up several strategies of search engine enterprises in the Internet to deal with the Matthew Effect, including quick responding, paying attention to their core competitiveness, continuous learning and innovation.

关 键 词：马太效应 搜索引擎 百度 GOOGLE INTERNET 

分 类 号：G203[文化科学—传播学]