芜湖工业旅游的SWOT分析与发展对策  

SWOT Analysis and Development Strategy of Wuhu Industrial Tourism

作　　者：蔡善柱[1,2] 

机构地区：[1]安徽师范大学国土资源与旅游学院 [2]安徽师范大学旅游发展与规划研究中心,安徽芜湖241003

出　　处：《资源开发与市场》2010年第3期275-278,共4页Resource Development & Market

基　　金：安徽省教育厅人文社会科学研究项目(编号:2009sk073);安徽省教育厅自然科学基金项目(编号:2006kj220B);安徽师范大学自然科学研究基金项目(编号:2004xzx05)

摘　　要：为丰富旅游资源,提升旅游业竞争力,扩大工业旅游、工业企业及城市的知名度,全面提升城市综合竞争力,运用SWOT分析法对芜湖发展工业旅游的优势与劣势、机遇与挑战进行了分析,提出芜湖进一步发展工业旅游的对策:转变观念,充分认识发展工业旅游的意义;政府推动,企业自发,媒体推广;各方参与,统筹兼顾,共同打造工业旅游品牌;完善工业旅游产品,不断推陈出新,积极扩大市场;完善服务,重视公益目标,促进工业旅游的可持续发展等。In order to enrich the tourism resources, elevate the competitiveness of the tourism industry, spread the popularity of industrial tourism, industrial enterprises and the city, enhance the city＇s comprehensive competitiveness comprehensively, this paper used SWOT analysis to analyze the advantages and disadvantages, chances and challenges. It put forward the strategies of further development of industrial tourism in Wuhu： change ideas, fully understand the significance of the development of industrial tourism;government promote, enterprise initiate, media popularize; participation of all parts and overall consideration, work together to build industrial tourism brand;improving industrial tourism products, continue to produce new products, expand the market actively;improve services, and pay attention to philanthropie targets and promote the sustainable development of industrial tourism.

关 键 词：竞争力 SWOT分析 工业旅游 芜湖市 

分 类 号：F590.7[经济管理—旅游管理]