论景区景点的著作商品化权保护——兼评《著作权法》第48条之适用  

Preliminary Research on the Protection of Merchandising Rights of Scenic Spots——And comment on the application of Copyright Law 48th article

作　　者：苏喆[1] 

机构地区：[1]扬州大学法学院,江苏扬州225009

出　　处：《河北法学》2010年第3期19-23,共5页Hebei Law Science

基　　金：国家哲学社会科学基金项目<民间文化传播中的反不正当竞争研究>(07BFX043)

摘　　要：景区景点(纯自然的除外)类似于雕塑艺术作品或建筑作品,景区景点的所有者(或管理者、经营者)应该享有相应知识产权——景区景点的著作权;景区景点的名称和图像等不仅能在著作领域使用,而且能在商业上使用,能直接带来商业利益,故还应享有商品化权。在著作领域的获利与在商业上的经营获利应该明确区分,才有利于《著作权法》第48条有关著作权损害纠纷赔偿标准的计算。法律规定了艺术家的著作权,却没有明确规定景区景点的知识产权,一旦景区景点所有者和利用景区景点进行创作(或商业开发)者之间产生纠纷,法官对于相关案件难以审判。景区景点的著作权及其商品化权保护亟需提上议事日程。The scenic spots are similar to the sculpture art works or architectural works. The owners （ or managers, operators） of scenic spots should be entitled to a corresponding intellectual property rights the copyright of scenic spots; the names and images of scenic spots can be used not only in the field of copyright but also in business. It can bring about a direct commercial interest, so the owner should enjoy merchandising rights. There should be a clear distinction between profits in the field of copyright and operating profits in the business so that it can help the Copyright Law 48th Article. It is about calculation of standards of compensation disputes on copyright damages. Law provides artists＇ copyright but does not clearly define intellectual property rights of scenic spots. It is hard for the judges to hear related cases once there are disputes between the owners of scenic spots and creators （ business developers） who use scenic spots to work. The protection of the copyright and merchandising rights of scenic spots should be put on the agenda urgently.

关 键 词：景区景点 艺术家 作品 知识产权 著作权 商品化权 

分 类 号：D923.41[政治法律—民商法学] F590.1[政治法律—法学]