新媒介环境下的草根媒介对大众传播经典理论的冲击  

On the Impacts of Grass-roots Media on the Classic Mass Communication Theory in New Context

作　　者：童莉[1] 

机构地区：[1]广西师范学院新闻传播学院,广西南宁530001

出　　处：《广西师范学院学报（哲学社会科学版）》2010年第1期114-117,共4页Journal of Guangxi Teachers Education University：Philosophy and Social Sciences Edition

摘　　要：大众传播经典理论对人类传播贡献巨大,但近年来,以博客、播客、QQ空间等为代表的草根媒介发展迅速,强力撼动着传统媒介的强势地位。2009年,"中国博客大众化元年"后的第四年,草根媒介可以让普通草根民众一夜成名,让普通人成为博客名人,如今,草根媒介已成为网民的重要信息来源。本文针对新环境下草根媒介对三个大众传播理论("把关人"理论、"议程设置"理论和"意见领袖"理论)带来的挑战和冲击进行分析。The classic theories of mass communication have made significant contributions to human communication. In recent years, however, the powerful position of traditional media has been shaken by the rapid development of grass-root media, such as blogs, podcasts, and QQ zones. In 2009, four years after the first popularization of blogs in China, the grass-root media could make grass-roots famous overnight and also common people blog celebrities. Nowadays, gross-root media has become one of the main information sources for netizens. This paper gives a brief analysis of the serious challenges and impacts of gross-root media on the three mass communication theories in the new environment.

关 键 词：草根媒介 大众传播理论 解构 

分 类 号：G206.3[文化科学—传播学]