多点竞争:已有文献回顾及未来研究方向  

Multi-point Competition:A Review of Existing Literatures and Future Research Directions

作　　者：何辛锐[1] 李兴旺[1] 

机构地区：[1]内蒙古财经学院工商管理学院,内蒙古呼和浩特010051

出　　处：《兰州商学院学报》2010年第1期107-112,118,共7页Journal of Lanzhou Commercial College

基　　金：国家社会科学基金项目"支持西部特色产业中小企业集群化成长的政策体系研究"(09BJY052)阶段性成果;主持人;李兴旺;内蒙古自治区高等学校科学研究项目"企业集团母合优势的评价模型及价值创造模式研究"(NJSY07072);主持人:李兴旺

摘　　要：动态竞争的研究始于80年代初,至今仍是国内外企业战略管理学界最重要的研究方向之一。多点竞争是动态竞争理论研究的一个主要内容,随着越来越多的学者对动态竞争理论研究的开展,多点竞争也被学者们所关注。尽管国内学者也对多点竞争进行了有益的探索,但尚缺乏完整、系统的认识。基于这一点,本文结合学者们的研究成果从多点竞争的起源及概念、多点竞争策略模型、多点竞争的重要策略、对公司绩效和市场的影响、影响因素及战略协调等重要方面对多点竞争进行了梳理,并进一步对多点竞争未来研究方向做了探讨。The study of dynamic competition begins the early 1980s, so far, it is still one of the most im- portant research directions at home and abroad enterprises strategic management scholars. Multi -point competition is a main content that the dynamic competition theory studies, with more and more scholars to study the dynamic competition theory, multi -point Competition is also concerned by scholars. Although domestic scholars make beneficial exploration to multi -point competition, it still lack complete, system- atic understanding. On this basis, this text conbines scholars＇ research to sort out the multi -point com- petition from the origin and concept of multi - point competition, multi - point competition strategy mod- el, important strategy, the company＇ s performance and market impact, influencing factors and strategic coordination and so on, and does further discussion to the future research directions of multi - point competition.

关 键 词：多点竞争 竞争强度 多市场接触 

分 类 号：F939[经济管理]