The role of e-readiness assessment criteria in accepting e-commerce for small and medium size enterprisesmDevelopment of technology acceptance model  

作　　者：Nour-Mohammad Yaghoubi Roya Shakeri 

机构地区：[1]Department of Management, School of Management and Accounting, University of Sistan and Baluchestan, Zahedan 9816745685, Iran

出　　处：《Chinese Business Review》2010年第2期21-26,共6页中国经济评论（英文版）

摘　　要：This paper develops Davis technology acceptance model by adding two criteria of e-readiness assessment. For small and medium size enterprises, the paper evaluates the credit of developed model in studying the efficient factors in internet technology acceptance, which is one of the most applicable communication tools in e-commerce. The added factors, taken from models and means of e-readiness assessment, are ＂existing information technology infrastructures＂ as well as ＂organization＇s training＂. The authors study 45 small and medium size enterprises in the city of Tehran, which are active in information technology products and services. Using Lisrel structural equation modelling, it is shown that there is a meaningful relationship between the added factors and the variables indicating internet network usage. Therefore, the better factors of e-readiness assessment lead to the higher acceptance level of electronic communication tools in e-commerce.

关 键 词：information technology E-READINESS E-COMMERCE technology acceptance small and medium size enterprises 

分 类 号：TP393[自动化与计算机技术—计算机应用技术] O212.4[自动化与计算机技术—计算机科学与技术]