浅析E-mail营销在酒店业中的应用  

Shallow Analysis on the Application of E-mail Marketing in Hotel Industry

作　　者：窦璐[1] 

机构地区：[1]上海大学管理学院,上海200444

出　　处：《企业活力》2010年第2期58-60,共3页Enterprise Vitality

摘　　要：在互联网迅速普及的形势下,E-mail营销以其成本低、简单高效等特点被越来越多的被众多企业所采用。在酒店业中正确实施E-mail营销将对降低酒店营销成本、提高营销效率、促进酒店产品的销售具有重要的战略意义。In the situation of the rapidly growing popularity of the Internet, E-mail marketing has been adopted by more and more companies for its low cost, simple and efficient and so on.The correct implementation of the E-mail marketing in the hotel industry will have important strategic significance for reducing costs,increasing marketing efficiency and promoting the sale of hotel product.

关 键 词：E-MAIL 营销 酒店 管理 

分 类 号：F719[经济管理—产业经济]