城镇居民文化消费与文化产业发展  

Cultural Consumption of Urban Residents and Development of Cultural Industry

作　　者：仝如琼[1] 王永贵[1] 

机构地区：[1]南京大学市场营销系,南京210093

出　　处：《商业研究》2010年第3期185-188,共4页Commercial Research

基　　金：国家社科基金重大项目<经济转轨中的文化体制改革与文化产业发展研究>;项目编号:06&ZD027

摘　　要：随着收入水平的不断增长与消费结构的不断变化,我国城镇居民的文化消费呈现出一些新的特点。从近五年来我国城镇居民的文化消费现状出发,结合相关统计数据,运用相关性分析等方法,识别出文化消费的关键影响因素,并对文化产业的发展提出了相应的政策性建议。With the continuous growth of income level and constant changes of consumption structure, urban residents＇ cultural consumption shows some new characteristics. The paper begins from the analysis of China＇s urban residents＇ status of cultural consumption in the past five years, then uses statistical method to identify the significant factors that may impact cultural consumption based on second hand data we collected. Finally, the paper provides some countermeasures for the sustainable development of China＇s cultural industry.

关 键 词：文化消费 文化产业 相关性分析 

分 类 号：F287.5[经济管理—国民经济]