冬季奥运会奖牌设计理念与发展趋势探析  

An Analysis of the Design Concept and Trend of Development of the Medals of Winter Olympic Games

作　　者：董宇[1] 纪烈维[1] 李尚滨[1] 赵培禹[1] 王沂 

机构地区：[1]哈尔滨工程大学体育军事训练部,黑龙江哈尔滨150001

出　　处：《首都体育学院学报》2010年第1期37-41,50,共6页Journal of Capital University of Physical Education and Sports

摘　　要：运用文献资料、比较分析等研究方法,从展现奥林匹克文化内涵的角度,或从彰显东道主文化特色的层面,或从体现体育人文精神的视角,去剖析冬奥会奖牌设计理念的不同特征,以诠释冬奥会奖牌五彩缤纷的创意主题,为冬奥会奖牌设计的发展趋势提供理论依据。通过分析得出结论:冬奥会奖牌的设计理念与主题有待进一步创新和拓展,而面对冬奥会奖牌设计的发展趋势时,超平面化设计、由静态向动态化设计、从国际化到本土化设计、去图形化设计以及设计理念的多元化应成为奖牌设计创意的时代之需。By means of literature review and comparative analysis, from the angle of displaying the connotation of Olympic culture,embodying the cultural features of the host cities,or reflecting the humanistic sports spirits, the authors tend to interpret the different features of the design concepts and the colorful and creative themes of the Winter Olympic Games in order to provide the theoretic reference for the desig ning trend of Winter Olympic Medals. It is concluded after analysis that the design concept and theme of the Winter Olympic Medals need to be further innovated and expanded. As for the design trend of the Winter Olympic Medals, the kinds of designs that go beyond plane, from static to dynamic status, from in ternational to native trend, with non graphic designs and multiplication designing concept should become the indispensable designing ideas of the medals.

关 键 词：冬奥会 奖牌 设计理念 发展趋势 

分 类 号：G811.212[文化科学—体育学]